Iconic Cards was founded by Laurence Carpenter, a lifelong collector with more than 30 years of experience in the collectibles industry. Laurence is recognised as one of the world’s leading experts in rare music memorabilia and has spent decades sourcing, acquiring and selling historically significant music artefacts, including Prince’s final stage-used guitar, a guitar used by Kurt Cobain during the recording of In Utero, and a Noel Gallagher guitar used during the recording of Definitely Maybe.

His expertise extends beyond collecting and dealing. Laurence writes for the Journal of Antiques and Collectibles and has collaborated with the Grammy Museum on projects celebrating music history and cultural heritage.

Drawing on his experience as a collector, his industry knowledge and his understanding of what makes an object genuinely important to collectors, Laurence created Iconic Cards to produce premium, limited-edition trading card collections across entertainment, music, film, television, animation and popular culture.

Iconic Cards works with rights holders, creators and talent to develop collections designed specifically for collectors. Our cards can incorporate features including on-card autographs, original artwork, relics, innovative card formats and other unique collectible elements.

Every collection is produced in limited quantities, with a focus on quality, authenticity, creativity and creating cards that collectors will want to own for years to come.